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Videoimage via wikipedia this post was written by rob siltanen, chairman and chief creative officer at siltanen & partners apple’s remarkable rise, coupled with steve jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “think different” ad campaign and the “to the crazy ones” commercial [. This case study & analysis shows apple's how apple is bolstering its advertising strategy with toyota’s generic strategy & intensive growth strategies. This is the story of one of the most successful campaigns in the history of advertising in august 1997 jobs, who had cofounded apple computer in his garage 20 years earlier, returned to the company to become its interim chief executive officer. Key success factors of apple advertising and differentiation “think different” 1990s campaign, and the 2000s ipod people.